Customer Service/Care

I conducted my 2nd seminar on Customer Service/Care on WahmsUnited tonight and we talked about USP (Unique Selling Proposition). Most people had never heard of it and didn't know what it was.

So, it follows that they had no idea what it would have to do with customer service or care. Your USP is what makes you stand out from your competition. Whether it's your guarantee, your prices or your delivery time, it's very important in your customer service.

It really defines who you and your business are, why your potential customers should buy from you, instead of someone else who is selling the same product or service. Your prices may be higher, but your quality is better, you stand behind your products, etc. Well, you get the idea.

The only way that a USP is going to really work and bring about that part of your Customer Service/Care Plan is if you really mean what your USP is and back it up 110% and that can have a powerful impact on your business.

So, think about it, why should your customers buy from you, instead of someone else who offers the exact same products or services. It can be a toughie. There was one person in the chat who sells gift baskets. She said that this was very hard for her to do. When I asked her what her customers say when they order, or she delivers, she said they say how easy it is. Then she went on to say people could say that about just about any gift basket business. She is stumped on what she can say makes her different and stand out from the rest.

Now I'm asking you, any ideas to help her? Or, any ideas on your own USP?

Give it some thought, because it makes a huge difference on how you and your customers approach doing business together.

Terri