SEO Is Always A Hot Topic

When it comes to search engines optimization, I think that people need to know that it all comes down to common sense - and a lot of work.

Here's the deal - don't rely on keywords or lots of links alone. Keywords are important and they should be chosen carefully. Do some research, find out what words most people are using to search for a website like yours, selling similar products or services.

As for links, Google says that it's the quality of the links AND THEN the number that count. In other words, make sure that the websites that are linked to yours contain information, products, services, etc., that relate and compliment your website. If you sell cars, then linking to a bridal website doesn't make sense.

This is simply because Google wants it's customers to find exactly what they are searching for and so they want everything that the customer finds on your website and from your website to be relevant to that search. This is straight forward, good old-fashioned customer service - give them what they are asking for.

Of course, the third basic item that helps you is the number of clicks you get from other websites. To accomplish this, the old fashioned way of getting a link on someone else's webpage still works. So, keep submitting those articles to as many as you can, sponsor contests and get your link up ther as a sponsor, put ads in on-line ezines and newsletters and by all means, swap ads, but THINK before you do it and make sure whoever is visiting that website will want to click on your link and visit yours.

Terri